Job Description

Paid Media Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Specialist based in India.

As a Paid Media Specialist, you will manage performance-driven paid media activity across a portfolio of client accounts. You will take ownership of end-to-end campaign execution, optimization, testing, and budget management across major advertising platforms. The role combines hands-on campaign delivery with analytical thinking and commercial judgment to improve client outcomes. You will translate performance data into actionable insights, recommendations, and opportunities for growth. As a client-facing delivery lead, you will collaborate closely with Client Services teams and communicate effectively with stakeholders. This is a flexible, fully remote freelance opportunity within a technical, performance-focused digital marketing environment.

Accountabilities:

• Manage day-to-day paid media campaign execution across platforms including Google Ads, Meta, Programmatic, LinkedIn, and Bing where relevant.
• Own end-to-end campaign delivery and optimization for 1–2 assigned client accounts.
• Manage campaign budgets and pacing against agreed plans, targets, and client outcomes.
• Develop, review, and QA ad copy and creative inputs in line with platform and campaign best practices.
• Conduct search query reviews and apply performance learnings to improve campaign effectiveness.
• Execute ongoing platform optimization, campaign builds, expansions, testing, and performance improvements.
• Analyze campaign and market performance to identify trends, opportunities, and areas for improvement.
• Provide clear, commercially relevant insights and recommendations to clients and internal stakeholders.
• Participate in client work-in-progress meetings alongside Client Services teams.
• Maintain strong client relationships as the primary paid media delivery lead for assigned accounts.

Requirements:

• 5+ years of paid media experience within an agency environment.
• Strong hands-on experience across multiple paid media platforms, particularly Google Ads, Meta, and Programmatic.
• Experience with LinkedIn Ads and Bing Ads is beneficial where relevant to client requirements.
• Strong analytical skills with the ability to interpret performance data and translate insights into practical actions.
• Strong understanding of campaign optimization, testing, budget management, and performance measurement.
• Excellent written and verbal communication skills, particularly in client-facing environments.
• Strong collaboration and stakeholder-management abilities.
• Commercially minded, proactive, and comfortable taking ownership of client outcomes.
• Ability to work independently and manage priorities effectively in a fully remote environment.
• Availability to work approximately 15–16 hours per month, generally across 2–3 days per week for 2–3 hours per day during Australian business hours.

Benefits:

• Fully remote freelance opportunity within the APAC region.
• Approximately 15–16 working hours per month, offering a flexible part-time engagement.
• Remote-first working environment designed to support sustainable work-life balance.
• Opportunity to work with diverse client accounts and solve complex performance marketing challenges.
• Exposure to major paid media platforms and data-driven campaign strategies.
• Opportunity to contribute directly to measurable client performance and business outcomes.
• Collaboration with experienced digital marketing, client services, and delivery professionals.
• Compensation structured according to the engagement and applicable work location.
• Opportunity to develop and apply advanced paid media expertise within a performance-focused environment.

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